See no errors, solve no errors.
A brief explanation of HighCohesion's strap-line
At HighCohesion, we’ve umm-ed and ahh-ed about our strap-line and how we can best sum up our vision in one, concise sentence. After hours of deliberation and countless Slack messages, we think we’re there.
See no errors, solve no errors. We eliminate data problems to automate Ecommerce operations.
I know - that’s two sentences, but hopefully, they tell you what we’re all about:
We’re fans of the 1989 comedy See No Evil, Hear No Evil. We’re optimistic HighCohesion will be better received than that film…
That if you can eradicate errors, you don’t need to waste time and money solving them. Gartner reckons that bad data is costing companies 10-20% of revenue every year. There’s a real problem here and even small improvements can make massive impacts on P&L.
We know that e-commerce data needs automating (as it does in all industries) and we know that operational data really needs to be nailed first but is often left until last. CRM, digital marketing and conversion data often have their own slick methods of capture and visualisation long before the data that tells you if their customer has ordered, received and paid for their goods properly does. To us, that’s wrong and we want to fix it.
In my next post, we’ll explore the problem we’re here to solve in more detail; what business impact do data problems cause, what kind of companies we’re here to help, who we typically talk to inside those companies.
Until then, you can find out more about HighCohesion here.